From Awareness to Insight to Impact: The Promise of Executive Coaching for Organizations

Executive coaching has grown into a professionalized, multibillion-dollar global industry. As investment in coaching continues to grow, HR and organizational leaders face increasing pressure to demonstrate evidence-based outcomes and return on investment.

This article suggests that coaching effectiveness follows a developmental progression:

• Awareness – building a leader’s capacity to understand self and context.

• Insight – translating awareness into deeper reflection and actionable meaning.

• Impact – observable changes in behavior, team dynamics, culture, and organizational performance.